Black Friday/Christmas shopping is quite a potential promotional strategy in boosting and increasing sales and particularly, as it affects customer’s loyalty in our store. It’s also a way of motivation, to gauge the experience and behaviors of our customers
Black Friday and Christmas shopping stands out as one of the most hedonic and utilitarian shopping events with Roban Stores and it has become the busiest shopping days of every year and has influenced Roban Stores as well as our customers in quite unique ways.
In preparation of this events, we post our Black Friday advertisements coupons and offer online and also through bill boards. This is aimed at giving our customers insight about the upcoming sales, so that they can plan their shopping and Black Friday ahead.
The Black Friday marketing strategy and promotional stunts by Roban Stores offer consumers very attractive bargaining power that is seemingly incredible.
We display many products with a huge discount on them, like all kinds of electronics products, wine and spirits, provisions, cosmetics etc.
During this time or at the “D” day, shopping can stimulate frustration and aggression because different behaviors are recorded during the event and both the management and customers most times get discouraged. Black Friday and Christmas shopping are traditionally known for congested features during the event. This has been characterized by long lines with customers waiting outdoors for the store to open, confusion and chaos often result from the customers once the doors are opened for business, with heavily crowded environment.
A good number of products available at a reduced price, long checkout lines. Despite all these odds, our staff are capable of handling the customers, while they go out with their goods happily.
Roban Stores give discounts, offers special promotions to our customers and encourage the general public to consider Black Friday and Christmas shopping events as an important activity for our contribution in showing how good we feel towards their patronage to our stores.
In conclusion, Black Friday/Christmas shopping at Roban Stores has been and will continue to be a wonderful and exciting period of event both to us and our customers, as our esteemed customers continue to testify through their proven loyalty on how our great Store satisfies them by providing wide varieties of products and service delivery.
